Company
- PartyPoker
- Entain
Date
- 2013-2025
Role
- UI Architect
- Lead interactive designer
Responsibilities
Senior contributor within the Poker product vertical, delivering front-end components and CMS functionality across multiple global brands in a regulated, multi-jurisdictional environment.
Major projects included a full-scale rebrand, a large-scale platform migration, and multiple B2B website builds, each requiring close collaboration with design, product, and engineering teams to ensure technical quality and consistency.
Focusing on building clean, modular, and reusable UI components using HTML, CSS, JavaScript, and Angular, with seamless CMS integration to support flexible content delivery.
Maintaining and extending a shared front-end library to ensure design consistency across brands and markets, supporting optimisation and A/B testing initiatives, and contributing to marketing campaigns through bespoke promotional builds and CMS tooling enhancements.
Deliverables
Led product delivery and front-end execution for Entain’s Poker Web Product team, supporting major global brands including Bwin, Ladbrokes, and Coral. Focused on customer-facing features that enhanced player experience and streamlined journeys within a tightly regulated environment.
Defined and delivered end-to-end features from concept to release, managing scoping, stakeholder alignment, user stories, sprint planning, and QA. Contributed to quarterly roadmaps and prioritisation, ensuring product goals aligned with wider business objectives, KPIs, and OKRs.
Delivered reusable CMS components for multi-brand use, reducing workload and improving consistency across platforms. Supported B2B rollouts for partners such as MGM and Borgata, adapting product flows to meet brand and regulatory requirements, while using competitor analysis and user testing to guide product decisions and optimise UX.
